Seller

handbook

From Listed to sold

Chris yeomans

Lpt realty

TABLE

OF CONTENTS

1. Introduction

About Me/Us

Seller FAQ's

Phases of home selling

4

6

7

2. your current home

Pricing Right

Your Property

Comparables

9

10

11

3. Our Steps to sold

Steps to sold

Preparing your home

Staging your home

Marketing your property

Showing Checklist

13

14

15

17

23

4. The offer and closing

Negotiating the offer

The offer process

Final Steps

Scheduling your move

What to bring to Closing

26

28

29

30

31

5. Why Us?

Our Promise

Testimonials

34

35

Chris yeomans

Real Estate Agent

As a Florida native for over 30 years, Chris has intimate knowledge of the area and a strong desire to make his home, your home. With over 7 years of experience in the real estate industry and working alongside realtors from the title insurance side, Chris has a plethora of knowledge that he brings to the table to ensure your home buying or selling experience is seamless. His business is built on four core values: Communication, Commitment, Honesty, and Trust. His passion for helping others, combined with these four core values, have allowed him to assist his clients in securing their dream home.

seller faqs

It's important to work with a real estate agent to determine the fair market value of your home based on factors such as location, size, condition, and recent sales in the area.

Yes, it's typically a good idea to make necessary repairs before listing your home. This can help maximize your sale price and make your home more attractive to potential buyers.

The time it takes to sell a home can vary depending on market conditions and other factors. On average, homes stay on the market for around 30-60 days, but this can be shorter or longer depending on the specific circumstances.

Staging your home can help it look more appealing to potential buyers and can increase your chances of a quick sale. However, it's not always necessary and can depend on the specific market and type of home.

Yes, you will typically need to pay a commission to your real estate agent for their services in selling your home. The commission is usually a percentage of the sale price and can vary depending on the agent and market.

The closing process involves finalizing the sale of your home and transferring ownership to the buyer. This typically involves signing various paperwork, paying closing costs, and transferring funds. Your real estate agent can guide you through the process.

prelisting

active on market

prep for market

offer and closing

pricing your home right

Pricing your home appropriately from the start is crucial to receive fair offers and sell your home in a timely manner. Pricing too high may cause buyers to assume something is wrong with the property, while pricing too low may result in a quick sale but not the best value.

If the asking Price is

The property appeals to

10% Over Market Value

60% of Buyers

Market Value

75% of Buyers

10% below Market Value

90% of Buyers

15% below Market Value

Estimated Value

Low list price

high list price

recommended list price

Type: Single Family

Style: Colonial

Year Built: 1972

Taxes: $15,045

Lot Size: 0.4 acres

Basement: 780 Sq Ft

our

eight

steps

to getting your home sold

first impressions

The first thing that potential buyers will notice when they visit your home is its curb appeal. The exterior of your home should be well-maintained, with clean landscaping, a well-manicured lawn, and an attractive front door. Make sure that any visible repairs or touch-ups have been made to the outside of your home, including the roof, gutters, and windows.

cleanliness

A clean home is a must when preparing your home for sale. Potential buyers will be looking at every detail of your home, so it's important to make sure that it is spotless. This includes everything from the floors to the ceiling, and everything in between. Pay attention to details like wiping down baseboards, cleaning out closets, and dusting light fixtures. Also, make sure that your home smells fresh and inviting.

repairs

Before putting your home on the market, it's important to make any necessary repairs. Potential buyers will be looking for a home that is move-in ready, so it's important to fix any issues that might turn them off. This includes things like leaky faucets, broken tiles, and malfunctioning appliances. It's also important to address any major structural issues, like a cracked foundation or a leaky roof, before putting your home on the market.

staging your home

The first thing that potential buyers will notice when they visit your home is its curb appeal. The exterior of your home should be well-maintained, with clean landscaping, a well-manicured lawn, and an attractive front door. Make sure that any visible repairs or touch-ups have been made to the outside of your home, including the roof, gutters, and windows.

maximize curb appeal

make your home sparkle

Staging tips

• Power wash the siding and windows
• Inspect the roof and make repairs as needed
• Repair cracks in the driveway and sidewalks
• Sweep walkways, patio, decks, steps and porches
• Repair and repaint fences, decks, windows, shutters and screen doors
• Clean and repair the gutters and downspouts
  

• Mow, water and fertilize the lawn
• Trim shrubs and trees and rake the leaves
• Remove fallen limbs
• Clean out flower beds and plant seasonal flowers
• Add fresh mulch to garden beds
  

• Paint interior walls neutral colors
  
• Repair cracks and holes in the walls
  
• Clean hardwood floors, carpeting, and windows
  
• Clean light fixtures and ceiling fans
  
• Clean bathroom tub/shower, sink, fixtures and walls
  
• Clean kitchen sink, cabinets, ceiling and appliances
  
• Clean out and organize closets and storage spaces
  

• Remove excess and oversized furniture
  
• Remove extra appliances and decorations from countertops in kitchens, bathrooms and dressers
  
• Remove mail, magazines and newspapers from all surfaces
  

• Add a doormat to your entrance
  
• Add potted plants around doorway
  
• Clean hardware on front door, outside lighting and fixtures
  
• Add visible house numbers
  

• Remove family photos, personal collections and medications
• Remove toys and pet items
• Clear refrigerator completely of messages, photos and magnets
  

professional photography

We recognize the importance of professional photography and videography, and utilize the services of experienced professionals to capture stunning visuals that highlight the best features of each property. These visuals are used in various marketing materials, such as online listings, social media posts, and print advertisements, and are designed to attract the attention of potential buyers.

homes with

professional photography...

Sell 32% faster than homes with amateur photography

Have a 50% higher asking price per square foot

Get 403% more inquiries when paired with listing videos

our

online marketing

blitz

Realtor.com

zillow.com

luxury estate digital

targeted online campaign

targeted email campaign

pinterest board

google seo

social media posts

homefinder

homes.com

homesnap pro

+many more!

social media marketing

instagram

We regularly post professional photos, videos, and stories to expose your listing to as many people as possible.

linkedin

We share industry insights and team updates to establish our expertise and build professional connections.

tiktok

We post professional grade videos of your home to show off every angle.

youtube

We feature captivating virtual tours and property walkthroughs, offering potential buyers an immersive view of our real estate listings.

facebook

We run targeted ad campaigns to ensure your listing shows up in front of the right buyers.

twitter

We highlight properties and stay active in trending topics for a dynamic online presence.

Example virtual tour

open houses

Open houses and showings are valuable tools for selling a property because they increase exposure, allow buyers to visualize themselves in the home, build excitement and provide valuable feedback to improve the property's appeal. These provide buyers the opportunity to view the property in person and get a better sense of whether it is the right fit for them.

Tips for an effective open house:

• Clean and declutter to create a spacious and inviting atmosphere
• Make necessary repairs or touch-ups to improve the overall condition of the home
• Add fresh flowers or plants for a welcoming touch
• Remove personal items and valuables for security
• Provide refreshments to make visitors feel comfortable.

print marketing

To promote our current listings, we use print marketing across various channels. This marketing strategy emphasizes the tangible nature of print, providing potential buyers with physical materials to hold and examine. By combining both print and digital marketing methods, we can reach a wider audience and increase the likelihood of finding the perfect buyer for your property.

print collateral

01

02

03

Property Flyer & Brochure

Custom Property Postcards

Custom Door Hangers

04

05

Newspapers & Custom Magazines

Open House & For Sale Signs

showing your home

step 1:

a showing has been requeted

step 2:

you approve or disapprove

step 3:

home is prepared for the showing

step 4:

you leave and the showing is completed

step 5:

feedback is recieved

step 6:

review feedback or offer

showing checklist

Clean and declutter the entire house, including closets, cabinets, and drawers.

Make any necessary repairs, such as fixing leaks, replacing broken fixtures, or repairing damaged walls or floors.

Repaint walls in neutral colors if necessary.

Mow the lawn and trim bushes and hedges.

Deep clean all surfaces, including floors, walls, windows, mirrors, and appliances.

Add potted plants or flowers for curb appeal.

Clean the gutters and downspouts.

Clean or pressure wash the exterior of the house.

Sweep and tidy up the yard and outdoor living spaces.

Ensure that the roof is in good condition.

Make any necessary arrangements for pets or children during the showing.

Make sure that the house is easy to access and that potential buyers can find it easily.

Clear off kitchen and bathroom counters, leaving only necessary items.

Remove family photos, religious or political items, and any other items that may be considered offensive or controversial.

Stage the house with attractive furniture and decor.

Make sure all appliances are in good working order and clean.

Provide a detailed list of updates and renovations to your real estate agent.

Remove any pet odors and stains.

Replace any burnt-out light bulbs.

Provide a list of features and benefits of the house to the real estate agent.

Clean and organize the garage or storage areas.

Make sure that the house is well-lit both inside and outside.

Be flexible and willing to work with potential buyers to make the sale happen.

Leave the house during the showing to give potential buyers privacy.

showing feedback

Not every home seller asks potential buyers for feedback about their house, but they should, and the most important question to ask following a house showing is "What did you think?" Many sellers hesitate, either because they don't know what they're looking for or are afraid to receive feedback.

Buyer feedback is essential. Without it, we won't know what twe're doing right or what could be improved.

We're in direct contact with buyers agents and ask for feedback on each one of our properties after every showing.

1. What's your overall impression?
2. How does this home compare?
3. What do you like most?
4. What do you like least?
5. What's your opinion of the price?
6. Do you see yourself living here?
7. What would it take for you to buy?
   

Feel free to email us any other questions you want to ask the buyers.

negotiating the offer

Did you know that negotiation can take place at three different times during the purchase contract process? Firstly, when submitting the initial offer, price and terms can be negotiated. Secondly, during the buyer's inspection contingency period, there is another chance to negotiate. Finally, negotiations can take place during the buyer's appraisal contingency. To ensure a smooth process, it is crucial to have a skilled and experienced professional working on your behalf. Our team is made up of negotiation experts, and we'll use our skills to advocate for you.

the offer

Once you have received an offer, there are several critical tasks that you need to complete. It's essential to disclose and comply with all the terms of the contract. Once you have accepted the contract, the escrow process will begin. However, there's no need to be concerned – we'll be there every step of the way to guide you.

disclosures

inspections

financing / appraisals

closing

after signing

4 weeks to move

2 weeks to move

3 weeks to move

1 week to move

• Photo identification

• House keys and garage door openers

• Any necessary documentation related to the sale (e.g. deed, mortgage payoff statement, home inspection report)

• Any agreed-upon repairs or updates completed prior to closing

• Proof of homeowner's insurance for the closing date

• Any receipts for prepaid expenses (e.g. property taxes, utilities)

our promise to you

Choosing us as your real estate team means you'll have a dedicated and experienced team working to help you sell your property for the best price. We provide personalized service, expert advice, and a commitment to your satisfaction.